Marketing brochures


Producing marketing material is a subtly different skill set from writing editorial and advertorial copy, although there are similarities. Here you are the publisher, you can exercise complete control, write what you like and in whatever style you like.

You can make whatever claims you want for your product or service, although you would be wise not over-claim its benefits and you should certainly be truthful and accurate in what you say. The best marketing copy is short, compelling and informative. Just as important as the benefits you claim to provide is the belief by the reader that you can actually deliver what you say you can.

Design and photography are important elements in marketing material. Visual material is important in catching the eye and communicating information about your product or service. We can arrange for design and photography support for your marketing brochure.

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