An excellent website will draw search engine traffic and showcase your business to visitors. To achieve these aims you will need both excellent design and outstanding content.
The design should be professional and visually engaging, the content must be informative, accurate and compelling. Both must work together to tell the story of your business and why your customers and clients should trust you and use your services.
Well written web pages must be properly structured, clearly expressed and not too long. They should be written from your customers’ perspective, rather than your own. This is just one reason why it is a good idea to get someone else to write them.